Why should one think SEO as a career option?
1)Strong demand for SEO services
Once SEO was not a separate profession – Webmasters Made a basic referencing for the sites they have succeeded and that was all. But as sites have begun to grow and gain Money, it has become more reasonable to hire an SEO specialist Dedicated to having the webmaster do it. The demand for good SEO experts Is high and is constantly on the rise.Here are 7 Reasons to choose SEO as your career !
2) Many People Have Made a Successful SEO Career
There is plenty of living evidence that SEO is a viable business. The list is too long to be quoted here, but some of the names Include Jeff de These whiz, Jill Wahlen of High Rankings, Rand Fishkin of SEO Moz and many others.
3) Search engine optimizers make a good money!
SEO is a profession that can be practiced while working for Company or as a solo practitioner. There are plenty of closets like Dice and Craigslist that publish SEO job ads. It is Interesting to note that pay for SEO employees is equal Or even higher than that of developers, designers, and Specialists in marketing. Salaries in excess of $ 80,000 per year Are no exception for SEO jobs.
As an SEO practitioner alone, you can earn even more money. Almost all freelance sites have sections for SEO services And offer for $50 an hour or more are quite common. If you are not Still not sure that you can work on your own, you can Start an SEO job, learn a little and then start your own business.
If you already feel confident that you know a lot about SEO, you Can take this quiz and see how you score. Well, do not be Depressed if you do not pass – here is a great checklist that Will teach you a lot, even if you are already familiar with the SEO.
4) Only Web-Designing MAY Not Be Enough
Many companies offer turnkey solutions that include Web design, web development, and SEO optimization. In fact, Many customers expect that when they hire someone to Make their site, the site will be SEO friendly, so if you are good at the time As a designer and an SEO expert, you will be a professional Truly valuable.
On the other hand, many other companies are dealing with SEO Only because they feel that this way they can concentrate Their efforts on their major strength – SEO, so you can Consider this possibility as well.
5) Logical step ahead if you come from marketing or advertising
The Web has changed the way businesses do business, so Than to some extent, today’s marketers and Advertisers must have at least some SEO knowledge if they Want to succeed. SEO is also a great career for linguists.
6) Learning packages
For someone who comes from the design, development or Web administration, SEO might look not technical enough and you Might think you degrade if you switch to SEO. Do not worry Not so much – you can learn a lot from SEO, so if you are a Technician, you are not in downgrading, but you are in Train to upgrade your skill packs.
7) SEO is already recognized as a career
Finally, if you need one more proof that SEO is a great Career, take a look at the available SEO courses and exams for the SEO practitioners. Well, they might not be a certification CISCO, but they help institutionalize the SEO profession.
Some ugly aspects of SEO
1) Dependent search engines
It is true that in any career, there are many things that are out Of your control, but for SEO this is the number one rule. The engines of Often changing their algorithms and what is worse – Changes are not made public, so even the greatest gurus SEO admit they are making a lot of guesswork on how things Function.
It is very discouraging to make everything perfect, then Because of a change in the algorithm, your sites Dropped by 100 positions. But the worst thing is that you have to communicate these Customers who are not satisfied with their depreciation rates.
2) No fixed rules
Probably this will change with time, but for now, the rule Is that there are no rules – or at least not written. You can Work very hard, follow everything that resembles a rule and always Success does not come.
Currently, you can not even count on A search engine to the court because of the damage they Have done to your business because the search engines are not Obliged to classify the top sites which have made efforts to obtain Optimized.
3) Changes in rankings
But even if you somehow manage to reach the top of a Particular keyword, maintaining the position requires effort Constants. Well, many other companies are like that, so this Is hardly a reason to complain – except when an angry customer Starts shouting to you that this week their ratings are sunk and well Sure all this is your fault.
4) SEO requires Patience
Both professional SEO and customers need to understand that SEO takes a constant effort and time. It could take months to Go ahead in the odds or build dozens of links. In addition, if you stop optimizing for a while, very probably you will encounter a considerable drop in odds. You Need a lot of motivation and patience not to give up When things do not go your way.
5) Chapter black SEO
SEO black hat is probably one of the biggest concerns For the practitioner would SEO. Fraud and unfair competition are Present in any industry and those who are good and ethical Suffer from this black hat but SEO is still fairly widespread. It is True that search engines penalize black hat practices, But still, Black SEO hat is a major concern for Industry.
So let’s hope that by telling you the advantages and disadvantages of Choose SEO as your career, we’ve helped you take an Informed decision about your future.
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