One of the things we often hear from people is that internet marketing is dead. That is not the case at all, in fact we think email marketing is growing daily and more small businesses are starting to use email marketing as part of their daily activities. If you learn how to apply email marketing in your business correctly you will experience higher sale conversions. This article is all about showing you how to do that.
On thing to remember is that prior to contacting any of your customers through email, you should always get their permission to do so. Most people disregard unwanted emails and often delete them without opening them. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don’t want that.
Perhaps one of the greatest benefits of having your own email lists or building a designated email lists for leads or prospects is being able to properly follow up. Following up is crucial because this is the best way to share the benefits of your products and services. An autoresponder can be your best tool to follow automatically with anyone looking for information on your business.
Many people find it difficult to get started with email marketing, it’s not a complicated process once you learn how to properly setup the basics. In this article hopefully you learned some of the best strategies that you can apply to your business today to take advantage of the big wave of email marketing.