When you are first starting your business online, you need to carefully consider what type of business you will build. Do you need a website? What kinds of products and services will you offer? Will they be your own or someone elses’?
Once you’ve decided on the business model you want to use, and you’ve created a website, or at least a plan, then you need to take a careful look at internet marketing.
Your internet marketing techniques can include: search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising. You should also consider other techniques like article writing, press release writing, and free classified advertising.
Other aspects that will affect your marketing plan include information management, customer service, and sales.
Whatever techniques you decide to use, the central focus of your marketing efforts should be building a list. This allows you to recycle your traffic. Most won’t buy on the first shot, so if you’re not capturing contact information, you’re leaving a lot of money on the table.
Another important aspect you should first consider is: how you want to market your business, how you will implement these marketing strategies, and how much effort you should put into these techniques.
Although no one mentions it, it’s a waste of time to commit to an internet marketing technique, no matter how effective, if you simply won’t do it.
When you implement your internet marketing campaign, it should be both specific to your website and your target market.
I think we can all agree that anyone who is interested in doing business on the internet should at least take time to learn about what it is you’re getting into. Do your homework first. Learn what techniques actually work. Learn how to implement these techniques, and then adapt these techniques to your business.
Internet marketing is a long-term commitment between you and your online customer base. If you’re just in this for the money, then you’re wasting your time. Eventually customers will see through what you’re doing and go elsewhere.
The truth is, internet marketing is definitely not for the faint of heart. Internet marketing is easy once you actually take the time to learn how to do it, but you won’t see success overnight. You’re building a business.
Financial freedom, control over your time, and being able to live the life you want is important. You want to run your business, not have your business run you.
Your ultimate goal is to provide others what they want on your given topic and then give it to them. You’ll find it easier to make the sale.
Once you implement your plan, then automate as much as possible. This is very important. Don’t waste your time doing things like processing unsubscribe requests when you can simply use an autoresponder to capture leads.
I can’t emphasize this enough: do your homework. Learn the terminology of internet marketing. If you don’t know something as simple as what an affiliate program is, or how to use upsells and cross sells, you’ll lose easy money.
Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE”. Get your free ebook copy, as well as sign up for her free teleseminar. You’ll also find plenty of free resources at her new membership site at Killer Marketing Arsenal.
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